Sandy Cook 
 WMSA's morning host, Sandy Cook, says becoming a radio announcer

has been his desire since he was three years old.  Cook was born in Buffalo, NY.  After graduation in 1973, he came to Massena where he began working on the air, part-time on weekends at WMSA.  A short time later, he became News Director and copywriter.  Upon the retirement of longtime announcer Gene LaPage, Cook became Massena's morning voice and host of "The Extravaganza."  Sandy has also been a soccer and basketball coach, and coached the Massena high school basketball team to the Section Ten championship in 1988.  He has also broadcast hundreds of sports games on WMSA over the past two decades, including the NCAA Division III championship games of the SUNY Potsdam Bears in 1986.  Cook also loves music, leads the Extravaganza Friends Band and often performs and leads the singing at public events.  In July 2001, he received the "Massena Rotary Club Service Above Self Award."
In November 2001, Sandy was elected to public office for the first time -- as the new Massena Town Supervisor -- to a four-year term beginning in 2002.  Sandy believes, "WMSA has the best listeners in the world.  They are great people.  I feel fortunate to be doing a job I have always wanted to do."
   

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Bob LaRue

News Director & Author Bob LaRue is a native and lifelong resident of St. Lawrence County. Born in Potsdam in 1955, he attended Potsdam and Parishville-Hopkinton Central Schools and the State University College at Potsdam. 

From 1975 to 1999, LaRue has spent countless hours coaching and officiating youth basketball, baseball and football and women's softball.

In 1977, he joined the staff at WPDM-AM and WSNN-FM Radio in Potsdam and became News Director the following year.

Bob owns and operates North Country Sports Net and has authored 6 St. Lawrence County Almanac Books.

In 1999, he became News Director for 1340 WMSA in Massena, including sister stations WVLF Mix 96.1 and WRCD 101.5 The Fox.

If you have a news tip or would like to contact Bob, you can email him below...

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Chuck Poirier

Chuck is on the air 11am-3pm weekdays with great oldies, "What's in Miss Molly's Lunchbox", the Mid Day Journal, and mroe.  Chuck is also on the air Sunday's 6am - 1pm...bringing you local and regional news, weather, Sam's Wonderful World of 78's, and our church services.

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Dave Williams

Dave is on the air 3pm - 7pm weekdays and Saturdays 6am - 1pm...bringing you great music and great memories!   Want to get your request on the air?  Give Dave a call on the 1340 WMSA listener line...769-1340.  And tune in to Jukebox Saturdays!  Every Saturday we let you pick the music!  From great oldies to classic country...Dave's show brings back great music and great memories!

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1340 WMSA
    "First for News and Great Oldies!"